An Island of Green at the California Women’s Conference


This week the Breast Cancer Fund traveled to Long Beach, Calif., to introduce breast cancer prevention to a crowd of over 14,000 California women during the 2010 Women’s Conference, a star-studded two-day forum seeking to inspire and empower.

With the theme “It’s Time”, the Breast Cancer Fund was approached to help organize an innovative space that would bring together socially responsible and environmentally friendly companies who are leading the way in making products free of chemicals linked to cancer and reproductive harm. Together 10 sustainable companies -– along with the Breast Cancer Fund and the Campaign for Safe Cosmetics -– made up Eco Island.

And at times it felt like a green oasis in an exhibit hall that played host to large corporations and elaborate displays from companies like Safeway and Chevron. Our efforts to educate women on choosing safe cosmetics while offering five-minute makeovers was a direct contrast to Target’s car-wash themed hair and face makeover center.

While some of the celebrity forum discussions and breakout sessions also talked about creating social change through leading responsibly, Eco Island companies represented some of the current leaders in this movement, including Seventh Generation, Ahnu, and Campaign for Safe Cosmetic compact signers Acquarella, Juice Beauty, Keys, Jonathan Product, Golden Path Alchemy, Marie Veronique Organics, Jane Iredale and California Baby.

We were also joined by Dr. Sandra Steingraber, author of Living Downstream, and Stacy Malkan, author of Not Just a Pretty Face, both colleagues and nationally recognized experts in environmental health who spoke on the link between cancer and chemicals often found in our everyday products.

It was an engaging conference with opportunities to see a host of celebrities, including First Lady Michelle Obama and Oprah, and influential business leaders address thousands of women on being “architects of change”. And we’re hopeful that in the years to come that the conversation around sustainability and social responsibility will continue, growing our island into a sea of green and prevention purple.

See our photos from the 2010 Women’s Conference. Also, learn more about the conference and watch videos of the speeches.


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