Prevention Is Power this October and beyond

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What does breast cancer prevention mean to you?

Maybe it means choosing fresh foods over canned because you want to avoid BPA in cans.

It could mean selecting shampoo, lotion and makeup that doesn't contain parabens, synthetic fragrance or a host of other chemicals linked to cancer.

It might also mean advocating for clean air and water in your neighborhood or city, free of toxic contaminants and pollutants.

Whatever the action you take in your daily life, at the Breast Cancer Fund we know that your act is a powerful statement in support of better health for you, your family and the people in your community.

This October, we're launching our new Prevention Is Power campaign to celebrate your powerful acts and to inspire thousands more women and men to learn what prevention means—and how it can be part of their daily lives.

Prevention is a major conceptual shift from the widely promoted—but no longer very useful—awareness framework around breast cancer. Who isn't already aware of breast cancer? It's time we move beyond awareness and start focusing on why so many women—an alarming 1 in 8—are being diagnosed with this disease.

One thing is clear: mounting scientific evidence shows that our risk of breast cancer is increased by exposures to chemicals in our everyday environment—chemicals in our food, our products, our air and our water.

The good news is you have the power to help prevent breast cancer! Join the Prevention Is Power campaign to learn how to protect yourself, your family and your friends.

Our Prevention Is Power campaign will also empower you and thousands of others to contribute to the big-picture changes we need to reduce the risk for ALL women. Together, we'll demand non-toxic products from companies and smarter laws that protect our health from elected officials.

This message of prevention is needed now more than ever. But we need your support to ensure that message is echoed throughout the country. Join with us now in the movement to transform awareness into action this Breast Cancer Prevention Month. Prevention Is Power!

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