Welcome to the breast cancer prevention era? (Huffington Post, 2/13/2013)

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Read and share this new Huffington Post blog by Jeanne Rizzo, President and CEO of the Breast Cancer Fund, as well as co-chair of the federal advisory committee that yesterday released a report concluding that preventing environmental exposures is the most promising path to decrease incidence of the disease.

Is this indeed the start of a new era in breast cancer awareness, research and — yes — prevention? We hope so.

If you're under 50, you can't remember the dark days when the tobacco industry was winning the PR war, insisting that smoking wasn't linked to cancer. That all changed in 1964 when the Surgeon General's report on smoking and health created a seismic shift, alerting the nation to the health risks of tobacco and, notably, moving the focus from individual behavior to the public-health impacts of smoking. The report ushered in an anti-smoking era, complete with a national strategy that reshaped the research agenda and inspired policies and public education initiatives that greatly reduced smoking across the nation.

With the release of a groundbreaking federal report today, there's hope that we're entering a breast cancer prevention era — one in which my young granddaughters won't remember a time when the chemical industry got away with its story that breast cancer isn't linked to chemical exposures, and when the only focus on prevention was on personal behavior. (Read complete article.)

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