Breast Cancer Fund launches “Beyond the Pink” to shift the conversation from awareness to prevention (10/1/2013)


BTP_logoIt’s Breast Cancer Awareness month, when pink ribbons blanket everything from cosmetics to food cans, urging us to be aware of breast cancer. But when 1 in 8 women will be diagnosed with the disease, how much more awareness do we need? 

That’s why the Breast Cancer Fund is launching Beyond The Pink, which has one aim: shifting the conversation from AWARENESS to PREVENTION.

People from around the country who are affected by breast cancer, from firefighters to young survivors, are pledging to go beyond the pink and sharing their stories of why awareness isn’t enough—why they want to stop the disease before it starts. 

Jeanne Rizzo, president and CEO of the Breast Cancer Fund, said that this initiative will challenge the status quo when it comes to breast cancer. “We’re working for a world beyond pink ribbons, beyond awareness. It’s a world where far more research dollars go into how to prevent breast cancer and where lawmakers and companies ensure the products we use every day don’t contain toxic chemicals linked to cancer. It’s a world where fewer women—or men—ever have to hear the dreaded words, ‘you have breast cancer.’” 

There are four main ways to get involved with this initiative:

1.Pledge to go Beyond The Pink this October Once you take the pledge, you’ll receive a toolkit full of information on how you can avoid toxic chemicals in your home and when you’re out shopping.

2. Share your story about why you’re beyond the pink. Share a video, photo, quote, one word, many words…whatever you are moved to use to tell us why you go Beyond the Pink.

3. Change your profile picture on Facebook to our Beyond the Pink logo. In a sea of pink stand out from the crowd this October.

4. Spread the word. Did you take the pledge? Are you Beyond The Pink? Tell your friends. Invite your community to go
#beyondthepink on Facebook and Twitter.


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